Thursday 25 March 2010

WTF are your Jeans?!







Goodbye to the time of plastic nails, under the chin pushed up boobs, stick-on eyelashes, blond straightened hair, spray tanning and tons of make up - soooo passé



Hello to the natural wavy hair, pastel color nail polishes, natural make up tones, nipples showing on T-shirts, soft blazers and boyfriends jeans with your favorite Manolo's!  Show of your natural beauty and let your personality and your brains shine threw! Geeks are sexy! 


How sexy?! So fuckin' sexy they designed they own brand of jeans called - WTFJeans
Sanja & Peđa are two computer nerds (Serbian born living in France) who really like their iPhone's safe and handy and really wanted a comfy pair of jeans to wear while doing what geeks do.


Being smart, not only they designed a dream jeans for geeks but also managed to create brand for themselves and make money - all with their laptops in their laps & their iPhones in their hands.








Sexy geek essentials:
WTF Jeans 79 E


WTF Jeans - is a brand of Jeans completely created virtually. With help of their Twitter friends the pair has decided on the best suited name What The Fuck Jeans. They found a local designer in Serbia, gave her the specific instructions on design and made a simple website.

Limited edition of WTF jeans (100 pieces) to be delivered to the orderer's addresses within a month has virtually vanished due to the buzz that has been created around it in social media: TwitterFacebook & YouTube alone. 
        So much so, that they faced numerous technical difficulties due to vast number of orders that arrived within just couple of days from website going live.The whole process from idea about the need for such jeans to the first orders has been recorded and published on above listed social media networks.

What's so special about them? 
WTF jeans have a special pocket compatible for iPhone. Within the pocket the designers have inserted microfiber lining so not only your iPhone is safe and easily accessible in your pocket but it also gets cleaned. The other fabulously geeky thing about them is the Twitter blue color of the tread they are sewn with and for the boys there is some extra room and padding to keep their package cozy on the right side - as 90% men do :)

For women, the next best thing would be to make a virtual dressing room - so I can actually see how the WTF's will fit around my bum and decide. Or the sizes could be more elaborate - and explained in details in cm's so I can be sure they will fit perfectly, but I am sure the geek squad will sort that part out as well! Can't wait to order me a pair!

As Peeches Gerdof said in her article in Nylon magazine "In the end, most of us just seem to want someone who can be self-depreciating-someone who knows his shit and isn't hiding behind a cliched macho front. Nerds are the lovable mavericks of an overbearingly masculine society that is driven by old-fashioned ideals. These Dungeon & Dragons-loving, Einstein-quoting, chunky spectacles-wearing guys are the true catches."

Xoxo,

            Kat

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